We're Watching You

Gillingham Town Council has joined forces with environmental charity Keep Britain Tidy in a bid to reduce dog fouling in key problem areas.

The campaign sets its sights on irresponsible dog owners. Recent research shows that dog walkers are more responsible and pick up after their dogs, when they think that they are being watched.

Last year Keep Britain Tidy conducted a campaign pilot, funded by the Department for Environment, Food and Rural Affairs (Defra), working with land managers across the country. This pilot saw an average reduction of 46% in the levels of dog fouling. Feedback suggests that dog fouling tends to occur at night time and during the months with shorter days, as some dog owners feel that they can’t be seen ‘under the cover of darkness’.

Gillingham Town Council signed up to the edgy and uncompromising campaign to tackle dog fouling hotspots. The ‘We’re Watching You’ signs are visible after dark, and use innovative cuttingedge materials. The social experiment was the first time such a material has been used on a poster. 

Cllr Mrs Belinda Ridout said, “Feedback from residents has told us that dog fouling is a key issue in our town that they would like to see addressed. We know that the public perceive dog fouling to be by far the most unacceptable and dirtiest type of litter”.  “The vast majority of dog owners are responsible people, who habitually pick up after their dog and dispose of the poo bags correctly, either in the nearest bin or by taking home to dispose of in their own household waste bin.”

“We are thrilled to be working with Keep Britain Tidy, and being a part of such a cutting-edge campaign. We hope that we will see the same results as the local authorities who have already signed up to the campaign.”

 Dog Fouling Poster.1